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Resources from National Advocacy Training Webinar: Strategizing and Crafting an Effective Advocacy Message

Please find resources below from Consumer Voice's first free advocacy training webinar - Strategizing and Crafting an Effective Advocacy Message - that was held February 12th, 2015. This webinar, hosted by Robyn Grant, Director of Public Policy & Advocacy, and Marybeth Williams, Public Policy Associate, used the subject of nursing home staffing - specifically 24 hour registered nurse (RN) coverage in nursing homes - to teach participants how to develop a strategy around an issue and then choose key points about the issue to create an effective advocacy message. It also addressed methods of tailoring those key points to a particular audience. For information on the next three in a series of four free advocacy training webinars Consumer Voice will be hosting, please click here.

Powerpoint Presentation (PPT) (PDF)

Audio Recording


Blank Strategy Chart

How-To Strategy Chart

Consumer Voice Strategy Chart Example

The Big Six

24 Hour RN Coverage Fact Sheet

Bibliography of Research for 24 Hour RN Coverage

Arguments and Responses: 24 Hour RN Coverage

Deficiency Examples for 24 Hour RN Coverage

Action Alerts

Tell Your Member of Congress to Hold Nursing Homes Accountable

Action Update July 12, 2022

Use Our Advocacy Toolkit to Set Up a Visit to Urge Your Member of Congress to Support Policies that Hold Nursing Homes Accountable

Take Action June 21, 2022